Analysis of Toyota’s Marketing Strategy Essay Example for Free

Analysis of Toyota’s Marketing Strategy Essay Surendra Bhandari1 [available at: http://papers. ssrn. com/sol3/papers. cfm? abstract_id=1624068 ] Abstract Toyota was established in 1937 in Japan. First time it introduced its product Corona in the US in 1965. By the 70’s, Toyota was the best-selling import brand in the US. During the 80’s, it started manufacturing vehicles in the US. In 2006, it had globally become the second largest car seller and third largest car sellers in the US having more than fifteen percent market share. It is estimated that by 2008 it is going to be the number one car producer and seller both in the US and across the world. This profound success of Toyota is associated with its most proficient market strategy. The case of Toyota notably proves that how important is market strategy in the life of a company to be a market leader. 1. Mission Toyota’s mission statement is as follows: â€Å"To sustain sustainable growth by providing the best customer experience and dealer support. † (Toyota, 2007) Customer satisfaction is the driving force for Toyota, which inspires it to provide the highest quality products and services. â€Å"Kaizen† is a word that Toyota upholds, which means â€Å"continuous improvement† of its technology, products, and services. In short, Kaizen for customer satisfaction is Toyota’s mission. Toyota further explains its mission as follows: 1 Dr. Bhandari can be contacted at: [emailprotected] com â€Å"Around here our values are just like yours. We are hard working. We are active in community. We are creating jobs. We celebrate our diversity. We are building cleaner greener cars. And this is just the beginning. † (Toyota, 2007) 2. Distinctive Competencies Among others, three distinctive competencies of Toyota are remarkable. These distinctive competencies appeal the consumers, build trust with them, and make them satisfied. These competencies are as follows: i. Popular Economy Car: Toyota is best known for ‘popular economy car’. It has successfully branded the concept of ‘popular economy car’, by producing cars matching to the concept. It has garnered its success by selling the concept to the consumer. It has also become profoundly successful in segmenting, targeting, and positioning. As a result, based on the pricing reports generated by over ten million visitors, out of top ten cars, three are Toyotas – Toyota Camry (No. 2), Toyota Corolla (No. 4), and Toyota Avalon (No. 8). (Kelly Blue Book, 2007) It produces eight varieties of cars. Among them, the prices for the four varieties cars range 10,000. 00 US $, three varieties range 15,000. 00 US $, and one variety ranges slightly over 20,000. 00 US $. ii. Cutting-edge Technology: Toyota simply did not stop to the concept of ‘popular economy car’. This concept could have easily turned into product maturity and decline. But Toyota continuously engaged in improving technology – design, looks, comfort, fuel efficiency, environmental friendliness, and other technical improvements. For example, Toyota Corolla was first introduced in Japan in 1966 and in the US in 1968 as a first generation Toyota Corolla. Since then roughly in every three years it is being developed and marketed in a new model. By 2006, tenth generation of Toyota Corolla was already launched with significant technological improvements. Toyota’s hybrid cars can be taken as another example. It started producing hybrid cars in 1995 however till 1999 Japan was 1 the only market for its hybrid cars. Coming to 2005, it became successful to capture a large chunk of US market. Today, it is selling almost seventy five percent of its hybrid cars alone in the US market. iii. Low Operating Cost: Why consumers purchase Toyota? The simple answer is that Toyota’s cars are distinctive with the properties of low operating cost. For example, a survey carried out by Toplin Strategy Group in 2007 has revealed that 73% of Prius owners had bought Toyota Prius because of financial incentive to purchase the vehicle such as lower sticker price or lower operating cost than other choices. (Marketing Green, 2007) Similarly, based on 45% highway driving and 55% city driving with annual 15,000 miles Toyota Prius has been proved to be the most fuel efficient car than any of its competitors such as Honda Civic Hybrid, Ford Escape Hybrid, and Lexus GS 450. (Fuel Economy, 2008). 3. Trends / Conditions Among many other factors, demand for energy efficient and greener cars, demand for low operating cost, and demand for high level of safety and comfort are the most significant factors that are influencing the trends and conditions of automobile marketplace. Today’s automobile sector can be best described as one of the sectors that are trying utmost to respond these important marketplace demands. Based on these demands, there is both good and bad news for the auto industry, including for Toyota. Good news is that there is surprisingly robust vehicle sale in the market. The bad news is that some of the leading automakers are shedding thousands more jobs. Some of the automakers are also projecting downward market trends. These trends are important because, automobiles are responsible for 13. 3 million US jobs, and US $ 675 billion revenue in the US economy. 2 On a year-on-year basis, Toyota sales has surged 10. 5%, General Motors Corp. has showed a year-on-year improvement posting 12. 1% sales gain, and Chrysler has taken a 15% year-on-year sales dive, whereas Ford Motor Co. has stayed mostly flat, down 0. 5%. In terms of global sales, Toyota is in second position following GM. In terms of sales in the US market, Toyota is in third position having 14. 9% of market shares in 2006. Union of concerned scientists in their 2007 report state that Toyota has regained second place overall in the environmental rankings as well and is the only automaker to make consistent improvements on its global warming score since 2001. Toyota has the best global warming performance in six out of ten classes and better than average performance in the rest. If past trends continue, Toyota may overtake Honda’s global warming score within two years. Doing so will require continued investment in hybrids. Globally, 53 millions new cars are sold in 2007. Out of them, 15. 9 millions are sold alone in the US. In 2007, around the world, it is estimated that there will be 806 million cars and light trucks on the road, out of them 244 million will be in operation in the US alone. Currently, these vehicles burn nearly 260 billion gallons of fuel yearly and by 2020, the number of cars and light trucks is estimated to reach above 1 billion. The years of 2004 through 2007 will long be remembered as a pivotal period in the automobile industry as during this period gasoline prices started a sea change among US consumers that is finally creating a significant demand for fuel efficient vehicles. As a result, this has lead to the phenomenal demand for Toyota’s Prius hybrid car. Responding to the demands of consumers Toyota has expanded its investments in Georgetown, Kentucky plant to enable to manufacture 48,000 hybrid cars yearly. Ford launched its first hybrids, and other carmakers, including GM, were greatly encouraged in their own efforts to bring more hybrids to the market. However, response to hybrids from U. S. makers has been lukewarm at best. Consumers 3 generally aren’t as impressed with U. S. hybrid technology as they are with that of Toyota models. In short, while the US based Big Three struggle, Toyota is being more strategic. It has increased its capacity to manufacture over 1. 5 million vehicles yearly in North America. On a global scale, the company plans to sell 10. 4 million vehicles by 2009, up from 8. 8 million in 2006. The big news is that Toyota is most likely surpassing GM in global sales by 2008, making Toyota the world’s largest carmaker. 4. Organizational Objectives Toyota has set seven fundamental objectives. Among them, to dedicate in providing clean and safe products and enhance the quality of life everywhere through better production and services is the main objective of Toyota. Similarly, its other objectives are: to honor the law, language and culture of every nation with fair corporate activities; contribute to economic and social development of communities around the world through corporate activities; create and develop advanced technologies and provide outstanding products and services to customers; foster individual’s creativity and teamwork value; pursue growth through innovative management; and work with business partners for mutual benefits. To achieve these objectives and their effective implementation, it has clearly set fourteen principles that are widely considered as Toyota’s Ways. Based on these principles, Toyota takes management decisions on a long-term philosophy, even at the expenses of a short-term financial goal. It believes in a continuous process flow to bring problems to the surface, uses visual control so that no problems are hidden, uses pull system to avoid overproduction, and works like tortoise and not the hare. It standardizes the tasks and processes as the foundation for continuous improvement and empowers employees by which it further enhances its ability to use only reliable and thoroughly tested technology that serves the customers. 4. Similarly, its organizational objectives are further substantiated by its idea of developing exceptional people and teams who follow the philosophy of Toyota, respect the network of partners and suppliers, and learn from the practices. It believes in making decisions slowly by consensus thoroughly considering all options and once the decisions are taken, it implements the decisions rapidly. On top of that, by becoming a learning organization through relentless reflection and continuous improvement of its products and services, Toyota can be exemplified as a case that has achieved its organizational objectives successfully. 5. Strategic Business Unit Toyota offers energy efficient, green, and popular economy cars, SUVs/Vans, hybrids, and light trucks with safety and comfort measures in place. It produces more than two dozen varieties of products. All of its products are globally very popular. Its products are sold in over 200 countries across the globe. On top of that, the US is the biggest market for Toyota. For example, till 2006 it had sold more than 7 million Toyota Corollas alone in the US. In the financial year 2006-07, in consolidated terms, it sold its products of 226. 06 billion US $ (23,948. 00 billion yen) and earned net income of 15. 17 billion US $ (1,644. 0 billion yen). (Toyota, 2006) In 2006, Toyota was engaged in a variety of projects designed to solidify its foundations while continuing to grow. On the product front besides its two dozen already launched products, Lexus has launched its new flagship model, the LS, and the new global Camry went on sale. In manufacturing, several new projects were started around the world. In May 2006, manufacturing of the Camry began in Guangzhou, China, while in the United States, the Kentucky plant, which in October 2006 celebrated 20 years of production, has started manufacturing the first Toyota hybrid vehicle to be made in North America, the Camry Hybrid. In November 2006, the Texas plant began producing the new Tundra truck, a key vehicle in Toyota’s North American lineup. 5 In Japan, Toyota Motor Kyushu, Inc. has begun full-scale operations at its engine factory, and Toyota Motor Tohoku Co. , Ltd. has increased its manufacturing capacity. In human resources development sector, following the establishment of the Asia Pacific Global Production Center in Thailand in August 2005, Toyota has established the North American Production Center in the U. S. in February 2006, and the European Global Production Center in the United Kingdom in March 2006. Established as branches of the Global Production Center in Japan, these were created to spread Toyota’s manufacturing knowledge and skills throughout the world in pace with the rapid growth of Toyota’s overseas manufacturing. In RD side, Toyota has focused its efforts on three key areas: environment, safety, and energy. It has made a special effort in the area of the environment by expanding its lineup of hybrid vehicles, and has worked on RD relating to plug-in hybrid. In addition, as part of Toyota’s efforts to respond to the diversification of energy, in 2007 Toyota has introduced a flex fuel vehicle in the Brazilian market that will run on 100% bio-ethanol fuel. From this point on, based on the philosophy of providing â€Å"the right car, in the right place, at the right time,† and in accordance with the infrastructure and customer needs of each region, Toyota is striving for promoting efforts to develop environmentally friendly technology and vehicles. 6. Boston Consulting Group Matrix Based on the Boston Matrix, the market situation of Toyota is Healthy. To support this statement, three products are chosen here – Camry, Prius, Corolla. These all fall into the category of Star as they are holding high market share and high market growth. All these three products are well established and the growth is exciting. These are creating fantastic opportunities. The only challenge is Toyota needs to maintain its Stars. And, it seems that for at least a couple of years Toyota will maintain its Stars. 6 Toyota Corolla: It is a compact car, very popular throughout the world since it was first introduced in 1966. In 1997 it became the bestselling car in the world; in 2004 it was the number one selling car in the US in its segment with over 30 million sold as of 2007. In the US alone, more than 7 million Toyota Corolla cars have been sold. Over the past 40 years, one Toyota Corolla car has been sold on average every 40 seconds. Today, it is manufactured in 16 countries in the world. It has been almost steadfast in face-lifting each generation after two years, and replacing it with an all-new model every four year. As a result, it has brought in market its 10th generation model in 2006 in Japan and has been introduced to the US market since October 2007. This product strategy of Toyota Corolla has helped it to be continuously in the Star quadruple. Toyota Camry: It is a mid-size car manufactured in the US, Australia, China, and Japan. In some markets, the top range Camry models are seen as executive cars. The Camry has been the bestselling car in the US, its largest consumer market, for nine of the last ten years starting in 1997, with the only exception in 2001. The first generation Camry was introduced in 1983 and in 2007 the sixth generation Camry has been introduced. The sixth-generation Toyota Camry is the first generation in which it has been available as a gasoline/electric hybrid. EPA fuel economy estimates for the 2007 Toyota Camry Hybrid 38 MPG in city and 40 MPG on highway. Toyota Prius: It is a hybrid electric vehicle and one of the first such vehicles to be massproduced and marketed. The Prius first went on sale in Japan in 1997, and worldwide in 2001. By the end of 2003, nearly 160,000 units had been produced for sale in Japan, Europe, and North America. The Prius has won several awards, including the Car of the Year Japan in 1997/98, the North American Car of the Year 2004, and the European Car of the Year 2005. EPA has recently revised environmental standards and the Prius 2007 has been acknowledged as the most fuel efficient car sold in the US. Its market share in the US is growing each year. In 7 2000, Prius market share in the US was very negligible but by 2005 out of its total sale the US alone had consumed about seventy percent. 7. Organizational Strategy for Growth Toyota has already got market over 200 countries across the globe. Only in 2006, it sold 8. 52 million of its products and has planned to be a number one car producing and selling company by 2008. This ambitious strategy of market penetration is associated with its proficient demographic and psychographic segmentation and targeting. It has successfully got high level of positioning in the mind of the consumers with its brand and distinctive competencies as discussed above disseminating through integrated market communication (IMC) techniques. Toyota has diversified its product with a brand of right car in the right place. For example, it has introduced a flex fuel vehicle in the Brazilian market that will run on 100% bio-ethanol fuel. It has introduced hybrid electric car (Prius) mostly for the market in the US, Japan, and EU. On top of that in each two year it improves looking of its product and in each four year transforms model into new one. By upholding this strategy of product development, Toyota has become successful in managing product life cycle, more specifically it introduces product and keeps the product growing without letting them to be matured and decline. Its exceptional organizational strategy for growth is importantly nurtured by its strategy working with around 522 subsidiaries around the world and successfully creating a wider market chain around the globe. Another way of Toyota’s organizational strategy for growth is that it reads the public mind through its research department that monitors the industry and keeps tabs on demographic and economic developments. Its mission: to predict consumer trends and create a lineup of cars and trucks to capitalize on them. Each professional is expected to spend time out in the field talking 8 to car buyers. The Japanese have a name for it: genchi genbutsu go to the scene and confirm the actual happenings. 8. Market Share While looking at the market share of Toyota in the US market since 1980 to 2006, it is realized that its market share is continuously growing. For example, in the 80s Toyota’s market share in the US was about 5% and that has risen to above 15% by 2006. So in a twenty-five years time Toyota has outstandingly tripled its market share in the US. On the other hand, market share of its three major competitors GM, Ford, and Chrysler is gradually declining. In the 80s GM’s market share in the US was above forty-five percent. But by 2006 GM’s market share has shrunk to 24%. Similarly, in the 80s Ford had more than twenty-three percent market share but by 2006 its market share has come down to sixteen percent. By being successful in increasing market share, Toyota has become the world’s most profitable automaker. In 2006, it sold 2. 5 million cars and trucks in the US market alone. Because, Toyota is already bigger than Chrysler in the US and is about to pass Ford by 2008, Toyota’s presence in the US is now so prominent that the 3,322 business leaders surveyed by Fortune have named Toyota as one of America’s most admired companies. On the financial side, Toyota’s net revenue for the fiscal year 2007 is 23. 94 trillion yen, which is an increase of 13. 8 percent compared to the fiscal year of 2006. In 2007, its operating income has increased by 19. 2 percent to 2. 23 trillion yen. Its net income has increased by 19. 8 percent to 1. 64 trillion yen. All of these figures marked record high. It is estimated that the consolidated vehicle sales for the fiscal year 2008 will be 8. 89 million units. The revenue for the fiscal year 2008 is estimated to be 25. 00 trillion yen. While we compare its net income from 2004 to 2006, it is clearly shown that its net income is increasing each year. For example its net 9 income for the year 2004 was 1,162,998 million yen that increased to 1,171,260 million yen in 2005, and in 2006 that further increased to 1,372,180 million yen. 9. Elements of Marketing Strategy Toyota’s segmentation and target market is guided by its philosophy of ‘right car in the right place’. Toyota has employed both demographic and psychographic form of multiple segmentations and targeted its market on that basis. For example, it has segmented all the countries across the globe as its market. But has also identified its focused market such as the US, Canada, EU, Australia, China, India, and Indonesia. On top of that US is its first priority being the biggest market. It is because, US consumes almost 30% of its products. Its products range with different prices from US $ 10,000. 00 to 30,000. 00 plus. The economy class cars are targeted to lower and middle level income people and the luxury cars are targeted to higher middle and higher income group people. With a variety of product attributes it targets different age group and professional groups of people. For example, for sport people it has sport cars. For environmentally sensitive people it has Prius – environmentally green car. Likewise, it has offered 100% bio-ethanol fuel car in Brazil, where is bio-ethanol potential. Likewise, those who are truck lovers or professional who need trucks, it offers them different variety of trucks. In fact, its marketing strategy – segmentation, targeting, and positioning is nurtured by its variety of offers and product attributes. Further, it has designed its market strategy at different levels – global level, regional level, and national level based on the assessment of customer needs and choices. Toyota focuses its products in market with comfort, kindness, and excitement. Toyota claims that its products harmonize ecology and emotions. One of the key factors for designing segmentation and targeting, Toyota’s analysis is always based on the condition of market, economy, purchasing 10 capacity, and consumers’ choices. Based on these factors Toyota is launching its global motorization strategy with leading-edge technology. Likewise, Toyota has upheld a very strong promotional strategy using integrated market communication (IMC) tool. On top of that, Toyota blog (http://blog. toyota. com) is another very successful mechanism of advertising and promotion. On its blog, Toyota closely pays attention to the voices of its customers and provides responses to a large amount of inquiry. 10. Elements of Market Planning Toyota has adopted three important elements in its market planning – green, safety, and low operating cost. Being based on these three important factors, Toyota has become successful to garner the market opportunity. On the whole, there seem more opportunities for Toyota than threats. However, there are some threats that cannot be denied. Opportunities: Toyota’s market share is growing each year. From about 5 percent market share in 1986, it has acquired more than 15 percent market share in the US in 2006. Its competitors’ market share is declining each year, which is the biggest opportunity for Toyota. Toyota and its competitors have similar segmentation and targeting but in creating positioning Toyota has come off much ahead than its competitors because of its products’ attributes. Further, it is also ahead of its competitors in technology front. For example, it is the first automobile producer that introduced hybrid in the market. Today, the market share for its hybrid is growing exponentially. At the same time, hybrid products of its competitors are not successful. Threats: Besides opportunities in the marketplace, Toyota’s most illustrated product – Prius has not got much success in Europe and its market share is declining in Japan itself. Further, its competitors – GM, Ford, and Chrysler have become more strategic and are being focused on 11 from cutting-edge technology to leading-edge technology. Toyota is growing with ambition to pass the GM but still GM is the number one automobile in the US and the globe. 11. Conclusion From the perspective of marketing strategy, Toyota can be taken as a company that has successfully achieved its mission statement, successfully branded its distinctive competencies, and profoundly achieved its organizational objectives. This success is based on its successful market strategy. This is corroborated by the fact that all of its products studied in this paper (Toyota Corolla, Camry, and Prius) do fall into Star quadruple under the Boston Matrix. In quintessence, it can be said that Toyota is an outstanding case for learning how to build and implement market strategy, get penetration in the market, manage product life cycle, uphold market positioning, best use of integrated market communication (IMC), and branding its product in the mindset of the customer. In short, Toyota is a notable example that proves how important is marketing strategy in the life of a company and managers. References CNNMoney, (2007), America’s Best Car Companies, Mrach 7, 2007 available on http://money. cnn.com/magazines/fortune/fortune_archive/2007/03/19/8402324/index. htm visited on Nov. 20, 2007. Fuel Economy, (2008), 2008 Hybrid Vehicles, available on , http://www. fueleconomy. gov/feg/hybrid_sbs. shtml , visited on Nov. 22, 2007. Kelly Blue Book, (2007), The Most Researched Sedans, available on http://www. kbb. com/kbb/ReviewsAndRatings/default. aspx? trid=3gclid=CKrS8rHMgI8CFTa oGgodgyqT2w#ManufacturerId=49ModelId=286 visited on Nov. 27, 2007. Kotler, Phlipe Keller,Kevin Lane (2006), Marketing Management, Prentice Hall, 12th ed. 12 Marketing Green, (2007), Hybrids Shift into the Mass Market, available on http://marketinggreen. wordpress. com/2007/04/29/hybrids-shift-into-the-mass-market/ visited on Nov. 20, 2007. Plunket Research, (2007), Automotive Industry Overview, available on http://www. plunkettresearch. com/Industries/AutomobilesTrucks/AutomobilesandTrucksStatis tics/tabid/90/Default. aspx , visited on Nov. 19, 2007. Spirou, Patricia (2007), Three Step Process in Determining the Market/Position Initiatives in Strategic Planning, available on BB.

Clinical Leadership in Mental Health

Clinical Leadership in Mental Health Kenneth Dantzler Clinical leadership in mental health provides education for individual in an organization to break down barriers that keeps supervisors from discriminating against an individual from diverse groups based on gender, ethnicity, race, social economic or sexual orientation. Whitney and Ames (2014) addresses the issue of discrimination and ways an organization can be inclusive of all individuals (Whitney Ames, 2014). The American Psychological Association address issues primarily from a historic domestic multicultural viewpoint based on race, gender, sex, national origin and sexual orientation (Lowman, 2014). This paper identifies reasons the APA promotes inclusion of multicultural awareness in the leader. This document addresses example of multicultural issues that may arise in an organization based on ethnicity and gender. The paper addresses o ways to evaluate a method of leadership in dealing with diverse individuals, and the model that one could provide. This document discusses the concern and the purpose of addressing relational aspects of the supervisory-supervisee as it relates to the importance of diversity in an organization. The major themes through this paper are multicultural awareness, supervision, and supervisee. Multicultural Awareness Diversity awareness. Multiculture or diversity competency within an organization is crucial to the organization. The APAs goal is to recruit individuals from a diverse background (APA, 2012). Managers perceive diversity as an important relationship within organizational performance (Garib, 2013). Having such a various groups of individuals with an organization show that an organization recognizes and values diverse culture and backgrounds (APA, 2012). Supervisors and supervisees may be able to prevent conflicts, such as using ethical decision-making models or increasing the awareness based on the value of culture of other individuals (Cohen-Filipic Flores, 2014). To be effective in a global world, the organizational strategy must outline ways to define diversity and incorporate these strategic plans, mission or vision statements in company policy for upcoming supervisors and supervisees (Liberman, 2013). Individuals from a diverse background bring a different perspective on how to r elate to other individuals who are of different ethnicities, genders, sexual orientation or disabilities (APA, 2012). According to the APA, professionals are to respect the dignity and uphold the rights of all persons (APA, 2012). Under the APA, professional should be aware of the safeguards of individual who may have some impairment, such as blindness, speak or development physically(APA, 2012). However, having diverse in an organization enhances the organizations views and with such diversity provides and avenue for multicultural education (APA, 2012). Multicultural or diversity training provides the organization with a focus on awareness and raises individuals perspective of difference and inclusion in the workplace (APA, 2012). For example, if an organization hires an individual who is Native American as a mental health provider this individual may have knowledge of certain rituals, or cultural practices that are unique to the Native American community. Multicultural issues. Though there are many examples of issues that a supervisor-supervisee may come in contact with, ethnicity and gender seem to be problematic in todays society. In dealing with racial ethnicity, each may have a different perspective concerning an issue based on one s racial identity (Bernard Goodyear, 2014). One may base racial identity on the oppressed or the oppressor (Bernard Goodyear, 2014). One may view racial identity through concepts, conceptualizations, and depth of ethnic and racial distinctiveness development (Schwartz et al., 2014). Though racial identity may be a social-political construct, one may come in contact where this may be an issue (Bernard Goodyear, 2014). One may implicitly become racial bias based negative communication in minority client sessions, and that may add to ethnic disparities in processes of care (Schaa et. al., 2015). For instance, in some communities the pain of racial identifies becomes an issue that may cause others to be ashamed of ones racial identity. Therefore, the individual may internalize certain moods, looks, or words from another group that may be inappropriate. However, researchers noted that racial identity in leadership may be ill-equipped in understanding or having the lack of knowledge of individuals from another race (Bernard Goodyear, 2014). The psychological implications of persons of color may have a misorientation based on past cultural experiences that are the historical part of ones past (Ya Azibo, 2011). Gender seems to be problematic in this society when it comes to hiring females in different positions. Women continue to struggle for fair treatment whether in the education field, promotion to jobs equal pay (Bernard Goodyear, 2014). Women still earn less than men on many jobs (Bernard Goodyear, 2014). The gender gap is an area where supervisor-supervisee could come together and discuss gender bias in an organization (Bernard Goodyear, 2014). Researchers noted that male raters showed more gender-role congruity bias than did female rates in male-dominated occupations (Koch et. al., 2015). For instance, it is a problem when an organization has more clients who are female but have few females in a position to work with female clients. The organization does not represent the population that is being served. Evaluation Methods. The best plan of action for evaluation issues based on multicultural issues based on the assessment on how well the assessment reveals the gap that may exist in an organization. In the assessment process, individuals may have the objectives in outline form (Bernard Goodyear, 2014). One may use the objectives to reach a particular goal (Bernard Goodyear, 2014). The discussion of updates is crucial in reporting where there are gaps or successes (Bernard Goodyear, 2014). The gaps in the information identify where the needs are (Bernard Goodyear, 2014). The information also provides the supervisor with data to select an evaluation instrument based on trends within an organization (Bernard Goodyear, 2014). Though evidenced-based practice may be challenging in the health field, this instrument showed good consistency and simultaneous legitimacy in assessing problems (Son et. al., 2014). The feedback from the supervisor to supervisees and supervisee to supervisor de monstrate that there are a shared communication between both parties (Bernard Goodyear, 2014). Model of supervision. The best model for supervision is the evidence-based practice. The need for evidence-based practice is a model that deals with providing services that tailored to the needs of clients (Cohen-Filipic Flores, 2014). Within the evidence-based practice model, the supervisor help to provide supervisees with additional education (Drake, 2013). For example, supervisees may come in contact with individuals from a different religious background. Having the know and information gives the supervise a foundation as to how to work with these clients in the mental health setting. Concerns. The supervisor-supervisor relationship plays a crucial role in providing the best care for individuals who may come into a clinical context. In the integrative approach, the clinician deals with changing the cognitive and behavioral patterns of individuals (Bernard Goodyear, 2014). The cognitive-behaviors is a learned behavior that may cause negative feelings or views (Bernard Goodyear, 2014). As a professional, the supervisee may use multiple approaches to help assist in the educational aspect of the supervisee as it relates to conflict (Bernard Goodyear, 2014). The psychodynamics has roots in psychoanalysis and integrative psychodynamic, and cognitive–behavioral therapy (Wachtel, 2014). The theoretical structure focuses on the personality patterns that play an essential role in the maintenance or change of the problematic patterns (Wachtel, 2014). Conclusion Supervisors-supervisees in leadership need competency training. Educational training on multicultural awareness provides information for workers to co-exist and work in a harmonious environment. Discrimination based on gender, ethnicity, race, social economic or sexual orientation is unethical. However, placing cognitive and motivational mechanisms in an organization benefits and challenges both supervisors-supervisees to enhance their understanding from a different viewpoint of other individuals.

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Dogma Dogma is the latest movie from director Kevin Smith, whose previous movies Clerks, Mallrats, and Chasing Amy have become cult hits. This movie should be no different from the last three. Smith has more star power then ever to work with in this movie with such stars as Ben Affleck (who had a part in the Mallrats), Matt Damon, Chris Rock, Linda Fiorentino, Salma Hayek, and even rocker Alanis Morissette as God. The story is about two fallen angels, Affleck, and Damon, who has spent the last two thousand years on Earth and are looking to find their way back to heaven. But if they get their wish and pass through the archway of St. Michael’s Church history would be reversed and mankind will be destroyed. So God picks an abortion clinic worker, Fiorentino, along with the 13th apostle, Rock, and two profits, Jay and Silent Bob (both from Clerks, and Mallrats) to stop the two angels. Smith knows how to direct a great movie with out the high budget explosive action, and special effects. He can draw you in with great dialogue, and funny everyday situations. Smith can take a serious subject matter, such as Christianity in America today, and turn it into a funny comedy without coming off harsh. Smith first broke onto the scene with Clerks, A funny story of a convenient store worker who is called in on his day off, and a video store worker who wants nothing to do with the public he so poorly serves. The movie is shot in black and white, but you’ll soon find yourself not even noticing it once you get locked into a great story. In Smiths’ next movie, Mallrats, Smith directs a story about a man who breaks up with her girlfriend because her father wants her to be a contestant on his new dating show on public access TV. But soon all hell breaks loose when the Mall security guard has other plans, but with the help of Jay and Silent Bob things at the mall are about to change. Chasing Amy was Smiths last movie before

Hostage Negotiation Essay -- essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Hostage and barricade incidents are amongst the most difficult, emotional, and sometimes potentially lethal situations that a negotiator can be involved in. Often, the hostage taker shows signs of mental illness, drug or alcohol intoxication, or personal disputes accompanied by a high level of emotion. (Feldmann) These contributing factors lead to impulsive and often unpredictable behavior on the part of the hostage taker. It is sometimes impossible for negotiators to anticipate possible outcomes and complications that could arise from these incidents. Negotiators use a wide variety of tools, information, and strategies to try and resolve whatever grievances and demands the perpetrator is exhibiting. The main focus on the part of the negotiator is to keep the hostage alive, then try to negotiate a surrender. There is a considerable risk to both the victims and law enforcement when dealing with a hostage situation. (Feldmann) This paper will ide ntify and distinguish several high risk factors that negotiators and law enforcement use to extinguish potentially lethal situations. The presence or absence of these factors can influence the outcome of a situation for the better or for the worst. Second, this paper will identify several motivations for hostage taking. Why and what would prompt an individual to take hostages? Several influential and background reasons will be examined. Finally, some successful and also failed negotiations will be explored, with possible reasons and explanations to what factors made them either a success or a failure.   Ã‚  Ã‚  Ã‚  Ã‚  Hostage negotiation is as much of an art as it is a science. The negotiator not only holds the lives of the victims in his hands, but the lives of law enforcement and the hostage taker as well. His persuasiveness and communication abilities have the power to protect and save lives. The Hostage Taker   Ã‚  Ã‚  Ã‚  Ã‚  One of the most common reasons for a hostage taking situation is desperation. The hostage taker feels desperate because of either what he has done or what he is doing. (DeFao) Taking a hostage is a split second decision usually made out of desperation. (DeFao) A person who is in the process of committing a crime, for instance a bank robber who has been surrounded or confron... ...he presence of high-risk factors, consider all other intelligence available, and combine this information with the assessments made by both the negotiation and tactical teams. This combined information will assist in differentiating between a genuine hostage situation, and a pseudo-hostage situation. The success or failure of the situation ultimately lies in the persuasive and communication abilities of the negotiator. Bibliography 1.  Ã‚  Ã‚  Ã‚  Ã‚  Feldmann, Theodore : Hostage Negotiation Research. Department of Psychiatry & Behavioral Sciences: University of Louisvillle school of Medicine: Jan.15, 2001 2.  Ã‚  Ã‚  Ã‚  Ã‚  WWW. hostagenegotiationtraining.com 3.  Ã‚  Ã‚  Ã‚  Ã‚  American Journal of Forensic Psychiatry: Psychiatric consultation to police hostage negotiation teams: Volume 19, 1998, p.27-44 4.  Ã‚  Ã‚  Ã‚  Ã‚  VanZandt, Clinton : Hostage/Barricade Situations: Special operations Unit Training Manual: FBI Academy 5.  Ã‚  Ã‚  Ã‚  Ã‚  DeFao, Janine: Hostage crisis calls for an artists touch: Sacramento Bee: Sunday, March 5, 1995: 6.  Ã‚  Ã‚  Ã‚  Ã‚  WWW. rcmp-learning.org/docs/ecdd1216.htm

The Black Panthers Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The Black Panther Party was founded in 1966 by party members Huey P. Newton and Bobby Seale in the city of Oakland, California. The party was established to help further the movement for African American liberation, which was growing rapidly throughout the sixties because of the civil rights movement and the work of Malcolm X, and Dr. Martin Luther King. The Party disembodied itself from the non-violence stance of Dr. King and chose to organize around a platform for â€Å"self-defense†, (which later became part of the party’s original name). The party was established to help further the movement for African American liberation, which was growing rapidly throughout the sixties because of the civil rights movement and the work of Malcolm X, and Dr. Martin Luther King. The Party disembodied itself from the non-violence stance of Dr. King and chose to organize around a platform for â€Å"self-defense†, (which later became part of the party’ s original name). As a Marxist-Leninist organization and worked with many white activist organizations(for example, California’s Peace and Freedom Party). The Black Panthers name was derived from The Student Nonviolent Coordinating Committee (or SNCC, pronounced "snick"), while working to register voters in Lowndes county, Alabama. Following the success of the Mississippi Freedom Party, organizers worked to create the Lowndes County Freedom Organization as an independent party. At the time, it was required that all organizational parties have visual emblem for [non-educated] voters. The SNCC contacted a designer in Atlanta for logo. The designer first choice was dove, but the workers of SNCC thought that it was too gentle, so the finally the designer suggested that the organization use the mascot of Clark Atlanta College, The Black Panther. Thus, the Freedom Party). Thus, the Lowndes County Freedom Organization became The Black Panther Party for Self-Defense, and soon the parties were founded all across the nation. Many of these parties were unconnected to the SNCC. On April 25, 1967, the first issue of The Black Panther, the party official news organ, [was distributed]. In the following month thereafter, the party launches a march on the California state capital fully armed, in protest of the state’s attempt to band the possession of loaded weapons in public. Bobby Seale proceeded to read a statement of protest; while ... ...tions, and numerous dirty plots. The Black Party eventually fell apart due to the FBI’s systematic attempts to disassemble the party. Due to major financial dilemmas, some members went on to join another group called the Liberation Army, whiles others subdued themselves to enact a pro-peace philosophy, and others were incarcerated (Assata Shakur, Sundiota Acoli, Afeni Shakur). (Wikipedia:The Free Encyclopedia,1997).   Ã‚  Ã‚  Ã‚  Ã‚  On the contrary, even though the old Black Panther Party was actually diminished due to antics by the federal government, a group calling themselves the New Black Panther emerged from the Nation of Islam decades after of the original Black Panthers. A new National Alliance of Black Panthers was formed on July 31, 2004, and is said to be inspired by the grassroots activism of the original organization, but is not related. (Wikipedia: The Free Encyclopedia, 1997). Refrences The Black Panther Party. (1997). Marxists.org Retreived April 11,2005 http://www.marxists.org/history/usa/workers/balck-panthers/1966/10/15.htm The USA Archives.(1969). Marxists.org Retreived April 11,2005 http://www.marxists.org/history/usa/workers/balck-panthers/1966/10/15.htm

India automobile industry Essay

Is this the worst period for the automobile industry that you’ve witnessed? The sales of petrol-fuelled cars have been declining month after month and it went unnoticed. However, diesel car sales started declining only since the last six months. Sales of petrol cars have been declining for the past two years. This is certainly the worst period, I can’t think of any period in recent history that’s been anything like this. The correction that’s happening now is of diesel-powered car sales. If you look back at the diesel car sales, it had a very rapid growth. Beginning of 2011, growth has been very high, till the end of last year. Carmakers had expanded capacity. There is now not much attraction for diesel cars with increasing fuel prices. There has been substantial cut-back in petrol car production, but the cut-back in diesel car production was seen only from last month. Analysts are talking about a huge inventory pile-up at stockyards and dealerships. Is this one of the major reasons for plant shut downs? Shut downs are happening, because there is no point producing cars which are not selling. If I have a capacity to sell 40,000 cars and the demand today in the market is for only 30,000 cars, what do I do now? I have to scale back production. I have two ways of doing it. Either I reduce production each day by 25% or work on less days and produce 25% less. It is more economical to choose the second option, to work for a fewer number of days at maximum capacity. Because this will help reduce overheads such as electricity, transport, water charges, etc. Lot of money goes into these. What companies are doing is working for a fewer number of days but at maximum capacity on those days.

Bush Speech Analysis

Purpose The purpose of George Bush’s speech is to justify his future military actions and to unite the Americans by appealing to their emotions. Bush used a variety of emotive language and stylistic devices to express his concern over the incident for the audience. Content and Theme Firstly, Bush structured this speech is very small paragraphs. When he delivered the speech he speaks very slowly and never speaks more than 6 sentences at a time. Also, he pauses very often to allow the audience to clap for his speech. This gives an opportunity for the audience to give a very positive response to his campaign.Displaying the popularity and support George Bush has to the international community. These short sentences delivers short and concise point for the speech. Bush themed the speech to target the international community and local Americans. This is particularly important because the incident attracted global media attention to America. It is imperative that the president takes advantage of this opportunity to gain support for America. In the speech, Bush purposefully emotes people globally to pre-justify the military actions he will take to ‘bring justice to our enemies’.In the speech, he said ‘Nor will we forget the citizens of 80 other nations who died with our own. Dozens of Pakistanis, more than 130 Israelis, more than 250 citizens of India, men and women from El Salvador, Iran, Mexico and Japan, and hundreds of British citizens’. It is quite obvious that Bush is trying to stir up the anger towards the terrorists in the Middle East countries, such as Afghanistan in preparation for war. He states the victims from various countries. Targeting the international community, to direct the anger of these victim’s friends and families towards the terrorists.By emoting the international audience, Bush gains allies and global support, increasing America’s political influence around the world. In the end, he is attempting to gather up influential allies that will support the fight against the terrorists. Bush sincerely thanked it’s allies for showing great care and support to the Americans. ‘America has no truer friend than Great Britain. ’ Bush appeals to the Britain by stating the friendship between the two countries. He used the words ‘truer friend’ to emphasize on the on-going support and co-operation from Britain.It is almost as if Britain did not offer it’s support to the America, they will not longer be know as a ‘true friend’. I think that Bush is using it’s political influence, pressuring on the British government to support America’s ideals. He is trying to persuade England to join America in the activities of anti-terrorism. He specifically thanked the British, South Korea, Cairo, Australia, Africa and Latin America as a ‘friendly gesture’ to pave way for future campaign which may include taking the same politi cal stance in certain worldwide issues in the Middle East.He takes advantage of this internationally issue to gain more allies and show off it’s political influence in the world. This speech is also a declaration of war from America. â€Å"Our war on terror begins with al Qaeda, but it does not end there. † Bush announces that America will take the responsibility of not only eliminating those who were involved in 911, but also all other terrorism activities around the world. It is interesting how America automatically assumes authority over world and self nominates itself being the ‘global police’.This statement indirectly suggests that America is to be in charge of all activities in the world. It is essential for any government to befriend more allies to gain more political influence in the world. George Bush used his influence and announced to the world that Al-Qaeda is at war with freedom. â€Å"Freedom and fear are at war. The advance of human freedom , the great achievement of our time and the great hope of every time, now depends on us. † George Bush cleverly involves the international community into the ‘war’ with terrorism.Al-Qaeda only attacked on American soil and they should have no intentions of attacking other countries in the world. However, Bush stated that Al-Qaeda is at war with freedom. This means that they are at war with any country allows freedom in their society. In other words, Al-Qaeda is at war with humanity itself. Bush describes freedom as ‘the greatest achievement of our time’ because the speech is targeted towards the global community. The word ‘our’ does not only apply to Americans, but also to every person living in this planet.He accuses the terrorists of destroying the ‘greatest achievement’. Thereby, evoking the anger of different people across the world towards these terrorists. This clever manipulation of words creates heroic image for Ameri ca. Making it seemingly natural for America to invade into other countries territories for the sake of humanity. Eliminating any objections towards America’s future military actions. Bush never segregated from American audience. He choses his subject in the sentences carefully to emphasize that he is sharing the same pain and grief as all other Americans citizens.In the speech, Bush carefully chose the subjects for each sentence to emote the Americans. He particularly used words like ‘we’, ‘our, ‘us’ to emphasize the unity in America. By using these subjects, he is presents as a understanding American leader that cares about it’s citizens. Bush also emphasized on words like ‘will’ to explain the things that need to be done in the next years. This word expresses the definite stance and determination, the American government will take for anti-terrorism.Facing such a terrible disaster, Bush uses commanding vocabulary to verbal ly display the governments organized and rational planning for the future. He said â€Å"Whether we bring our enemies to justice or bring  justice to our enemies, justice will be done† He again uses the word ‘will’ to reassure the citizens worries over America’s future developments. The word ‘will’ also invites the audience to feel that Bush will lead them towards a pre-determined and promised future that would benefit America and the world.Allowing the Americans to place a greater confidence in him and to support his future campaigns. Tone and mood He speaks in a tone representing all the people of America (e. g. I also want to speak tonight directly to Muslims throughout the world. We respect your faith. It’s practiced freely by many millions of Americans and by millions more in countries that America counts as friends. ) Stylistic features After the traumatic event of 911, George Bush announced â€Å"We will direct every resource at our command — every means of diplomacy, every tool of ntelligence, every instrument of law enforcement, every financial influence, and every necessary weapon of war — to the destruction and to the defeat of the global terror network. † Bush repeatedly used the word ‘every’ in this phrase to emphasize the serious actions the American government plans to execute. He reassures the American people that the terrorists responsible will be taken in to ‘justice’. Instead of simply stating the methods of defeating global terrorism, he made sure to underline on the fact that the government will be spending every resource it has to demolish injustice.Giving off a very strong and firm political stance, gaining trusts and hope towards Bush’s government. Also, Bush’s grave actions of anti-terrorism, informs the world about the unwavering will of the American government. Sending a powerful message to the terrorists â€Å"You should no t mess with Americans. † President Bush used metaphor to emphasize the severity of the terrorist attack. He said, â€Å"All of this was brought upon us in a single day, and night fell on a different world, a world where freedom itself is under attack. The word ‘night’ is a time where people feels lost and insecure about their safety. This word describes the state America is currently in. It shows the severe destruction the attack has done to the economy and moral of the American people. However, as the saying goes ‘night is darkest before dawn’. Even though America is in the night, after the night, the sun rises. This imagery gives a powerful sense of hope to motivate the Americans to endure the night and look forward to sun rise. Encouraging people to strive to rebuild the country after the night has passed.